week 11 of branding

Mastering Branding Strategies from Coors to Miami Beach

This episode covers essential branding frameworks and case studies, featuring insights into the 5-step process used by Siegel + Gale and Pentagram, Miami Beach's innovative Spring Break branding strategy with VML Miami, and lessons on brand versus creative briefs with examples from Disney and Fox Networks. Learn how companies like Coors Light and Turner Duckworth achieve success through clarity, strategy, and cultural understanding.

Mastering Branding with the 5-Step Process

Learn the 5-Step Branding Process, from research to managing assets, with insights from real-world projects like the National Ballet of Canada’s rebranding and Melbourne’s strategic focus on culture and sustainability. Eric shares a pivotal branding moment, showing how structured methods streamline decisions under pressure. Plus, explore upcoming workshops on social media analytics and emerging platforms like Bluesky.